Outdoor Icon Set
My passion project focused on designing a series of vector illustrations that capture the spirit of coffee, adventure, and the outdoors. Created in Adobe Illustrator, the illustrations were made with the intention of being used across various pieces for BackCountry Beans.
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Create a unified set of icons and illustrations that could communicate the brand’s outdoor identity while remaining flexible for both print and digital applications. Ensure the style captured themes of adventure, nature, and simplicity without overwhelming the packaging or promotional materials.
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Illustration, icon design, visual system development, brand support
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Illustrator
Following a Design → Refine → Combine workflow, I began by brainstorming a list of elements that would represent the brand’s ethos. After I began developing simple icons and iterating on details, I refined the icons in Illustrator with an emphasis on thin lines, balanced shapes, and visual appeal. Finally, I grouped and aligned the illustrations to form a cohesive set, ready for application across various brand assets.
The Process
